Tokyo Ghoul Beer Collection
Brief
Create a new line of hypothetical beer labels across three product offerings, based upon a specific brand positioning and target consumer.
Concept
Targeting a demographic of adults who enjoy beer and read "seinen manga" within the ages 20-50. This would be a limited time collaboration positioned as a collectible set. This taps into a demographic of adult manga enthusiasts who enjoy beer and are often unserved in this market, especially within western countries. The collaboration would be between Sui Ishida's popular Tokyo Ghoul and Japanese brewery Sapporo to celebrate the final volume of the series.
Three SKU's were created, named after a specific character. The front label uses a consistent format adapted to each character though imagery and colour. The back label features a collage as well as a flap mimicking the spine of a manga book
Process
This process shows the different label iterations. Once a shape and design was decided upon, it was applied to the line of SKU's
