Allo
Brief
Develop the organization's brand core, strategy, positioning, and verbal voice. Create the strategically positioned brandmark, design elements, and visual identity. Allo connects you to your friends and family. Always there when you need it – to wish a loved-one happy birthday, or in a time of need – Allo connects you to the world. For pennies a day, it is your link to everyone and everything important to you.
Concept
My Allo logo is simple, straight forward and cheerful. The script typeface in combination with the simple text bubble and dots isf amiliar yet new.